The BPM sales office is located in the building at ul. Kralja Milan No. 13 in Belgrade. The BPM watch and jewelry showroom has been reconstructed in the existing dimensions, on the ground floor and gallery level. The adaptation project established a modern concept of a watch store showroom for the needs of investors. The basic concept of the functional organization of the space is the monitoring of the movement of users from the entrance, exhibition elements in showcases, the exhibition table for meetings and communication with clients, the sales counter, and the service and support areas in the building’s gallery.

All design work was carried out in order to improve the aesthetics and standards of the space – all floor coverings, all interior joinery, wall finishes, as well as the existing technical infrastructure were replaced. The original decoration was restored by finishing the ceiling. All newly designed furniture elements are conceived in a minimalist manner in order to achieve the effect of simplicity and aesthetic harmony. A cantilever wall was formed on a metal substructure made of stretched sheet metal, treated with natural aluminum, while the wall on the other side of the exhibition table was formed using the concrete painting technique. The newly designed appearance was formed with the intention of providing maximum transparency and visual accessibility of the premises’ contents with minimal equipment and exhibits. The color range supports the aesthetics of the BPM company brand itself. The lighting design follows the concept of the interior – reduced to the function of exhibits, with lamps on the ceiling, a lamp on the pendant above the exhibition table, led strips that emphasize the wall surfaces and showcases.

The intervention achieved the investor’s need for an adequate presentation of the exhibits, both in the facade plane and throughout the environment, emphasizing the basic postulates of the watch industry – precision, refinement in the combination of materials and top design.